JUNE 18. 2020
Dr. Joe Smyser
Chief Executive Officer
Public Good Projects (PGP)
Dr. Joe Smyser has worked at the intersection of public health and marketing throughout his career and has designed core strategies for several of the United States' largest behavior change campaigns. He has worked with the United Nations, USAID, multiple state and local health departments, Google, Facebook, Twitter, the Nuclear Threat Initiative, Direct Relief International, and the Peace Corps. His diverse background includes serving as Director of Strategy and Partnerships for Big Boi of Outkast, the Grammy award-winning hip hop duo. A regular speaker and trainer, he has taught at Columbia University, UC San Diego, and San Diego State University.
Thought Leader Session
All Health Communication is Now In-Home: How to Adapt to the New Normal of COVID-19
Public health nonprofit PGP runs several sophisticated media monitoring systems tracking priority topics such as the opioid epidemic, mental health, tobacco products, and alcohol. Most systems have been running for several years. There have been large shifts in the information the public is exposed to during the COVID-19 pandemic, and in the way the public discusses each of these topics. These shifts will have long lasting ramifications, that public health is not yet ready for. In this workshop Dr. Joe Smyser, PGP's CEO, will explain the shifts the organization has seen, and what they will likely mean for public health and addiction programs.