Parent Check NJ

NJPN was one of eleven grantees that received funding from the AA032300New Jersey Department of Mental Health and Addiction Services’ Strategic Prevention Framework State Incentive Grant. The New Jersey Prevention Network (NJPN) and the Partnership for a Drug-Free New Jersey created ParentCheckNJ.com to address the identified need to reduce the nearly half of New Jersey’s 18-25 year olds who reported engaging in binge drinking.
NJPN’s Social Marketing Coalition followed the Strategic Prevention Framework to implement a comprehensive program to meet our data-driven needs. Research reinforces the important role parents have in effecting alcohol use of youth and this influence continues with this high-risk population. Recently the site has been expanded to include information about opiate abuse.

ParentCheckNJ.com is an interactive learning tool and social marketing campaign designed to prepare parents of 18-25 year olds to influence their young adult children’s behavioral changes and raise their awareness of the severe consequences of underage drinking and prescription drug abuse.

ParentCheckNJ.com was created to help parents set the foundation for these conversations by providing current research related to the negative effects of underage and binge alcohol use and opiate abuse, as well as giving them opportunities to start the conversation with their college-aged children by sending them an e-card.

NJPN and the Partnership for a Drug Free NJ used a comprehensive advertising campaign to promote the ParentCheckNJ.com site. This campaign included web ads, radio spots, billboards and bus signs. Additionally, NJPN used a plane banner to reach beachgoers from Sandy Hook to Cape May during the summer months. This resulted in the largest spike in web traffic during the course of our entire advertising campaign.

ParentCheckNJ.com is an interactive website that provides two educational quizzes for parents. At the end of each quiz, parents take a survey on how the quiz affected their attitudes on alcohol or opiates. 83% of respondents indicated that they would take action based on the information given to them on the ParentCheckNJ.com website. The site also offers a list of additional resources and provides parents with information about the alcohol policies of NJ’s colleges. The site has had over 3,250 unique visitors.

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